Discover the world with our lifehacks

Who is Acxiom owned by?

Who is Acxiom owned by?

Interpublic Group of Companies (IPG)
In July, advertising company Interpublic Group of Companies (IPG) announced they were buying Acxiom Corporation’s AMS business for $USD2. 3 billion. In September, Acxiom Corporation officially changed its name to LiveRamp, allowing the AMS business owned by IPG to keep the Acxiom name.

Is Acxiom a public company?

Despite selling the bulwark of its revenue-generating business, Acxiom Corp. will move forward as a publicly-traded company with more than $2 billion in cash and a future built on its digital marketing services and products, such as LiveRamp.

Is Acxiom now LiveRamp?

The Company also announced that it has transferred the Acxiom brand to IPG and changed its name to LiveRamp Holdings, Inc. as of today’s market close. Beginning tomorrow, October 2, 2018, its common stock will trade under the ticker symbol “RAMP” on the New York Stock Exchange.

What kind of company is Acxiom?

A leader in identity, customer data management and the ethical use of data for more than 50 years, Acxiom now helps thousands of clients and partners around the globe work together to create millions of better customer experiences, every day.

Who competes with Acxiom?

Top 10 Acxiom Alternatives & Competitors

  • Paytm.
  • Salesforce Services.
  • Navisite Services.
  • CyberArk.
  • Frontline Education.
  • One Six Solutions.
  • Ansys, Inc.
  • Baidu.

Is Acxiom owned by IPG?

While both AMP and InfoBase use third-party cookies, IPG has been worried about cookies for years now and “building ways to work around” Google’s most recent changes, Roth added. The short-lived future of the cookie was one of the core reasons IPG bought Acxiom.

How much is Acxiom worth?

On July 2nd, Acxiom entered into a definitive agreement to sell Acxiom Marketing Solutions to Interpublic Group for $2.3 billion.

Who is LiveRamp owned by?

On May 14, 2014, Acxiom announced that it had acquired LiveRamp, a data onboarding company, for $310 million.

Where is Acxiom headquartered?

San Francisco, CALiveRamp / Headquarters

What companies use Acxiom?

Acxiom’s customers have included big banks like Wells Fargo and HSBC, investment services like E*Trade, automakers like Toyota and Ford, department stores like Macy’s — just about any major company looking for insight into its customers.

When did IPG acquire Acxiom?

October 1, 2018
New York, NY – October 1, 2018 – Interpublic Group (NYSE: IPG) has completed its acquisition of Acxiom LLC (formerly known as Acxiom Marketing Solutions), which will operate as a stand-alone unit within IPG.

When was Acxiom acquired by IPG?

–(October 1, 2018)– Acxiom LLC, the data foundation for the world’s best marketers, today announced that the acquisition of Acxiom by Interpublic Group (NYSE: IPG) is complete.