What is public relation in Nigeria?
According to Rex Harlow (1976), public relations is a distinctive management function which helps maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its public; it involves the management of problems or issues; helps management to keep informed on and …
When was public relations established in Nigeria?
Regional offices were opened in the Western (Ibadan) region in 1947 and, a year later, in the Northern (Kaduna) and Eastern (Enugu) regions. The Public Relations Department became the Nigerian Informa- tion Service in 1954 and is the predecessor of the present-day Ministry of Information.
Why public relations is important in today’s world?
PUBLIC RELATIONS INCREASES BRAND CREDIBILITY To bridge that trust-gap between a business and its would-be clients or customers, the business can hire someone in public relations. The expert works on increasing their credibility within their given industry and increasing their overall reputation.
What is the history of PR?
“The first public relations department was created by the inventor and industrialist George Westinghouse in 1889 when he hired two men to publicize his pet project,alternating current (AC) electricity.” The first appearance of the term “public relations” was in the 1897 Year Book of Railway Literature.
What are the challenges of public relations in Nigeria?
Hence, the problems that hinder public relations successes in Africa are:
- Poor Understanding of Public Relations Concept.
- Lack of Specialization in the Profession.
- Language Barrier.
- Lack of Technological know-How.
- Infrastructural Limitations.
- Lack of Ethics by the Existing Professionals and Organizations.
What are public relations?
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to affect their public perception.
Who are the pioneers of public relations?
Most scholars agree that the three pioneers of the new, modern style of PR were: Ivy Lee, regarded as the originator of the public relations counsel concept; Edward Bernays, often referred to as the father of modern public relations; and Arthur Page, revered for his groundbreaking work as the first corporate PR officer …
What has led to growth of PR?
The ever-growing competition among industrial concerns, political organisations, pervasive democracy regionalism in world politics, privatisation and liberalisation of economy, modern mass media etc, are such factors which have made public relations inevitable.
How can public relations have an impact on society?
Public relations helps our complex, pluralistic society to reach decisions and function more effectively by contributing to mutual understanding among groups and institutions. It serves to bring private and public policies into harmony.
What are examples of public relations?
Public relations tools and activities
- Media relations. Media strategies focus on circulating messages through media channels to manage how your business is portrayed by the media.
- Advertorials.
- Social media.
- Newsletters.
- Brochures and catalogues.
- Business events.
- Speaking engagements.
- Sponsorships or partnerships.
How has public relations developed in recent years?
It’s evident that over the last 25 years, PR has evolved in many different ways, across a variety of platforms. Communicators have learnt that whilst traditional aspects of PR are still used today – e.g. press releases, by-lines and whitepapers – a large percentage of PR is now driven by digital.
What are the four historical stages of public relations?
Regardless of its purpose, a typical campaign often involves four phases.
- Initial Research Phase. The first step of many PR campaigns is the initial research phase.
- Strategy Phase.
- Tactics Phase.
- Evaluation Phase.
How did public relations start in Nigeria?
The whole issue of Public relations started in Nigeria during the Colonial era. The Nigerian nationalists used different vices to fight colonialism which included publishing of Newspapers. An example was the first newspaper to be published in Nigeria ‘Iwe Iroyin’ in 1959 by Rev. Henry Townsend.
What is the history of public relations?
The History of Public Relations The act of public relations dates back to 52 B. C. E. in ancient Rome and continues on today all around the world.
What is happening to the press in Nigeria?
Many agents of Nigeria’s press have been imprisoned, exiled, tortured, or murdered as a result, among them being Ogoni activist and television producer Ken Saro-Wiwa, who was executed for treason by order of the Sani Abacha dictatorship in 1995 (resulting in the expulsion of Nigeria from the Commonwealth of Nations and sanctions from abroad).