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What is a brand film?

What is a brand film?

Brand films are short videos created to showcase a brand as a form of digital marketing. Usually, they tell a story, connecting the audience to the brand’s core messages, and can be fictional or documentary style.

Why are brand films important?

While commercials and ads have always used storytelling methods, brand films take audiovisual production to a new level. They’re giving brands a way to communicate a deeper story in long form content—a format that proves more and more challenging with consumers’ attention spans shrinking year over year.

What is the purpose of the film festival?

Sponsored by national or local governments, industry, service organizations, experimental film groups, or individual promoters, the festivals provide an opportunity for filmmakers, distributors, critics, and other interested persons to attend film showings and meet to discuss current artistic developments in film.

What makes a good brand film?

A brand film goes beyond a traditional commercial or a simple introduction and delves more deeply into your mission. The goal of a brand film is to connect with your target audience by demonstrating you have shared values. With a brand film, you can showcase the “why” behind your company.

What is a gold film festival?

Gold Festivals – FilmFreeway. A list of festivals offering exclusive discounted pricing for FilmFreeway Gold members.

Do film festivals make money?

At festivals, directors pitch producers on their films, producers sell those films to distributors and distributors sell the lucky films to cinema chains. In addition to getting a distribution deal on their festival film or a deal on a new film, filmmakers stand to make money from a festival if they win a prize.

How is film branding done?

Brands typically do promotional associations where they get to use movie characters or clippings to run their own advertisement which in turn helps movies get publicity and save on their marketing budgets. In other cases brands are intrinsically imbibed into movie scripts for placements in-film.

How do you create a brand film?

Let’s explore some tips for making an engaging and effective brand film.

  1. Define your key messaging. What is it you want viewers to do after seeing your brand film?
  2. Focus on the mission. Think of a brand film as a commercial for your mission statement.
  3. Tell a story.
  4. Keep it simple.
  5. Be authentic.

What is film freeway gold?

FilmFreeway Gold is a premium service that allows FilmFreeway Gold members to receive special discounted pricing to hundreds of verified Gold festivals and more. FilmFreeway Gold members receive: – 10% to 50% off entries to all Gold festivals. – Free Submission Protection for all entries to all festivals.

Where is the Gold Coast Film Festival?

Gold Coast2019, 2018, 2017.
HOTA, Home of the Arts2014Bond University2014Pacific Fair Shopping Centre2014Metro Arts
Gold Coast Film Festival/Event locations