How do you write a good subject line for a pitch?

If you’re sending out dozens of pitches and haven’t heard back, try tweaking your subject lines with these seven tips.

Table of Contents

Avoid Spam Trigger Words.
Drop In A CTA.
Don’t Scream At Them.
Just Say No To Clickbait.
Offer An Exclusive Story.
Personalize The Subject Line.
Keep Your Subject Line Short.
The Bottom Line.

What should be the subject of a PR email?

Some email pitch subject line examples include: Press release: title of the story. PR: title of the story. Title of the story [Press release]

What makes a catchy subject line?

Good subject lines are often personal or descriptive, and give people a reason to check out your content. Whatever your approach, it’s important to keep your audience in mind, and test different words and phrases to see what they prefer.

What are pitch letters in PR?

A PR pitch is a short personalized message that outlines the value of a story and explains why it should be published. It is usually 150 words long but can reach up to 400 words. PR pitches should be short, engaging and timely for the topic.

What is a headline pitch?

The most important part of a press release or pitch is the headline. If the headline doesn’t get a journalist’s attention, if it doesn’t create interest or sell your story, then it’s very unlikely the rest of the release or pitch will be read. And all of that time and energy you spent writing is wasted.

What is a good subject line?

Make sure your subject line doesn’t get cut short by keeping it under 40 characters or about five to seven words. Your readers want to scan through their inbox quickly. Sometimes subject lines that use only a word or two can stand out and get the most engagement.

What is an example of a subject line?

Here are some great sample subject lines for emails that use the fear of missing out… JetBlue: “You’re missing out on points.” Digital Marketer: “[URGENT] You’ve got ONE DAY to watch this…” Digital Marketer: “Your 7-figure plan goes bye-bye at midnight…”

How do PR get clients?

How to get new PR clients

Optimize your website.
Create thought leadership content.
Showcase success stories.
Make meaningful connections on LinkedIn.
Join Facebook groups for PR agency owners and professionals.
Use social media monitoring.
Implement a referral program.

How do you write a good pitch letter?

How to Write a Pitch Letter That Gets a Brand’s Attention

Network first. Pitch second.
Toe the line between professional and casual. Now that you have made relevant contacts, you can begin reaching out.
Don’t write too much.
Include an actual idea in your letter.
Maintain the relationship even when you’re not pitching.

What is a media pitch in PR?

A media pitch is a short communication, typically an email or direct message, suggesting a news story to a journalist or editor at a publication, radio station or broadcast network. The goal of a pitch is to generate coverage and determine if your media contact is interested in creating a story around the content.

How do you write a pitch template?

When you write a pitch, a good paragraph template to use would be:

Grab the editor’s attention and tell them why your pitch is important.
Tell the editor why your article, post, infographic, or event needs to be covered.
Give details about the potential title, word count, interviewees.

What subject lines get opened?

Making the subject line interesting could mean a number of things, so use this list to find an angle that you think your prospect might care about.

A recent news story in their industry.
A new statistic about their industry.
A question about a project they just started or finished.
An ask for their help.