What does a trend analyst do?
A fashion trend analyst looks for information about apparel design. Your duties focus on predicting trends based on current consumer data, market research, and knowledge of the fashion industry. You also use information about marketing plans, retail industry sales, and pop culture trends in your analysis.
What is a trend analysis in fashion?
What is Trend Forecasting. Trend Forecasting is a type of Fashion Research that analyzes market trends and buying habits to make educated decisions on how to move forward on designing a new collection. Trend forecasting focuses on telling a story through trends in silhouettes, design details, colors, fabrics, and trims …
What are the two types of fashion forecasting?
Two types of fashion forecasting are used: short-term forecasting, which envisions trends one to two years in the future and focuses on new product features such as color, textile, and style and long-term forecasting, which predicts trends five or more years out and focuses on the directions of the fashion industry …
How do you become a trend forecaster?
The best way to get this knowledge is by doing your research on a particular industry and finding out what trends are currently showing up in news coverage and on social media. Media savviness is a key component of any media or marketing role and it’s especially important when it comes to this field.
What are the 5 qualities required by a trend forecaster?
How to forecast trends: the 5 essential skills you need to do it…
- Get some context (world thinking)
- Make research your hobby (become a sponge)
- Ask why and what if…? (challenge existing viewpoints)
- Collaborate to innovate (spar with a diverse network)
- Human-first communication (tell a story)
Is forecasting a good career?
Graduates with a strong analytical mindset and communication skills are rewarded with generous salaries and the opportunity for career progression to executive level. As companies leverage Big Data and enter the world of predictive analytics, forecast analysts and demand planners are in especially high demand.
How do you conduct fashion trend analysis?
To accurately predict fashion trends one must observe and analyse social cultural movements to project a short, medium or long term impact on the direction of fashion. Trend forecasters use a mixture of intuition, research and data to create a scenario which they then communicate through writing and mood boards.
What will be trending in 2021 fashion?
Corset Tops The 2021 version of the trend, which we’ve seen make its way back into the zeitgeist a few times over the past five or so years, was perhaps the best one yet and featured more subtle nods to corsetry, like seaming down the bodice, square necklines and V-shape hems.
What are the three theories of fashion?
There are three theories that explain how a fashion may travel to mass acceptance:
- Trickle-down theory.
- Trickle-up theory.
- Trickle-across theory.
Who decides what style?
People in the fashion business say trends are rarely decided by individuals. Instead, they are decided by committee. One of the most influential committees is a group of 10 people whose names are a secret.
Do you need a degree to be a trend forecaster?
But, what do you need to study to get started as a fashion forecaster? Typically a degree in fashion design, merchandising or marketing is what recruiters look for. Forecasting is a relatively modern and new field to fashion, so there are no established ways to get involved like there is with design.
What skills are required for forecasting?
But it’s also about having commercial acumen and being able to communicate effectively with others across the organisation.
- Four key skills for effective forecasting.
- Business understanding.
- Technical knowledge.
- Data management skills.
- Communication.
- A winning combination: skills and tools.