Does Starbucks still own La Boulange?
Starbucks Starbucks is closing all of its La Boulange bakeries just three years after purchasing the pastry company for $100 million.
Who owns La Boulange?
Pascal Rigo is a French Restaurateur who owns a small “empire” of boulangeries, restaurants, and wholesale and retail bakeries in San Francisco and Mill Valley, California, that operate as La Boulangerie de San Francisco, Bay Bread, La Boulange, and (formerly) Cortez, Chez Nous, Gallette, and others.
What bakery does Starbucks use?
Besides purchasing La Boulange, Starbucks also hired the bakery chain’s founder, French baker Pascal Rigo, who since he was 7 has spent years working in bakeries in Bordeaux and Paris. La Boulange is known for baking authentic French pastries and breads from scratch using high-quality, fresh ingredients.
What is Starbucks La Boulange?
It probably felt like the end of the line last year when Starbucks announced plans to close all 22 La Boulange pastry shops. This was the very same croissant-creating brand that Starbucks CEO Howard Schultz once publicly praised as a key to boosting the quality of Starbucks baked goods.
When did Starbucks buy La Boulange?
2012
This is a far cry from summer of 2012, when Starbucks purchased the La Boulange bakery brand for $100 million, and named Rigo vice president of food at Starbucks.
Why did Starbucks buy La Boulange?
In reality the coffee chain spent $100 million in cash buying some pastry recipes and a brand with little recognition outside its small retail footprint. Starbucks bought La Boulange to boost its pastry offerings.
What is La Boulange at Starbucks?
Today, more than 70 percent of Starbucks Canada cafes have transformed their pastry cases with the Canadian debut of a brand new assortment of classic French-inspired, artisanal pastries from La Boulange™ Bakery, demonstrating Starbucks® commitment to offering high quality products and the best possible experience to …
When did Starbucks acquire La Boulange?
Starbucks acquired La Boulange in 2012 and in late 2014 completed the roll out of La Boulange™ baked goods to all U.S. company-operated and licensed stores. Ontario and British Columbia are the first markets outside of the U.S. to offer the La Boulange™ experience to customers.