What is the NHS logo?
The NHS logo, also known as the lozenge, is central to the NHS Identity. It is the visual representation of the values and purpose of the NHS and is the mark of quality that patients and the public look for when accessing healthcare.
Does the NHS have a slogan?
The story behind ‘Stay Home, Protect the NHS, Save Lives’ – the slogan that was ‘too successful’ The Government’s messaging during the coronavirus crisis must rank as one of the most successful communications in modern political history.
When was the NHS logo created?
The NHS logo, also known as ‘the blue lozenge’, was ordered for use by the now-defunct NHS management executive in March 1990. It was one among dozens of logos used by health service organisations, as they competed in the internal market.
Why is the NHS logo a rainbow?
NHS rainbow badges are a national initiative which originated in Evelina London Children’s Hospital to make a positive difference. LGBT+ represents lesbian, gay, bisexual and transgender with the + representing inclusivity of all identities regardless of how a person defines themselves.
Why is the NHS blue?
NHS Bright Blue is our primary blue. It reflects the trust and security of the NHS brand, while also promoting a fresh and contemporary feel. NHS Blue is present in the NHS logo and is used to reflect the master NHS brand.
Is NHS a brand?
The NHS Identity is one of the most cherished and recognised brands in the world. When applied correctly and consistently, it evokes exceptionally high levels of trust and reassurance.
What is the NHS rainbow?
What Colour are NHS lanyards?
NHS lanyards should be produced on one of the acceptable background colours e.g. white, NHS Blue (with the NHS logo reversed out in white), pale grey or mid grey so that the NHS logo is highly visible. As lanyards aren’t wide enough to fit an NHS organisation’s logo, the NHS logo should be used on its own.
What is Public Health England?
The Act established Public Health England as an executive body accountable to the Secretary of State for Health.
Can the NHS logo be embedded in text?
The NHS logo must not be embedded in a line of text as a substitute for the letters ‘NHS’. 9. Alternative logos Our research shows that where NHS organisations are using alternative logos either instead of, or as well as their NHS organisational logo, it creates confusion, mistrust and concern.
How do I create a campaign for Public Health England?
It’s essential that you keep to Public Health England’s campaign branding when creating your local campaign. On the Campaign Resource Centre, you will find brand guidelines, branded artwork and various materials to help ensure your local marketing materials are used correctly – even if they have been adapted in any way.
What is Public Health England’s new infectious disease strategy?
Public Health England launches new infectious disease strategy. The new strategy addresses current and future threats to health, including antibiotic resistance and health inequalities.