Why Etude House is closing?
Its net equity reached negative 66 billion won (S$74 million) in March 2021, after its total liabilities far exceeded its total assets. While the brand shut down several shops to downsize its business, it was reportedly not enough to stem worsening earnings.
Why is it called Etude House?
Etude House (Korean: 에뛰드하우스) is a South Korean cosmetics brand owned by Amore Pacific. The brand name ‘Étude’ means ‘study’ in French. As of 2018, there were 393 Etude House stores, and in 2019, only 285 Etude House stores.
Is Etude House Reliable?
Etude House has a consumer rating of 4.07 stars from 14 reviews indicating that most customers are generally satisfied with their purchases. Etude House ranks 3rd among Asian Beauty sites.
Where is Etude House made?
Etude House is located in Seoul, Seoul-t’ukpyolsi, South Korea .
Why is K Beauty so cheap?
In Korea, skincare isn’t a luxury. There are widespread demands for it and people are picky! They know what they want from their skincare, and they’re not going to pay a fortune for it. Companies sell the best products at reasonable prices for this reason.
Is Etude House popular in Korea?
One of Korea’s oldest and most popular cosmetic brands is Etude House.
What does Etude mean?
Definition of étude 1 : a piece of music for the practice of a point of technique. 2 : a composition built on a technical motive but played for its artistic value.
Is Etudes a good brand?
Its animal rating is ‘not good enough’. It uses leather, wool, down and exotic animal hair. It does not use fur, exotic animal skin or angora. Études is rated ‘Not good enough’ overall.
What is Etude House famous for?
The Cosmetic Brand is famous for its viral makeup products that are advanced, fun, easy-to-use and availability worldwide. Korean brand Etude House develops high-quality skincare and cosmetic products at affordable prices. Young women are the brand’s inspiration upon its conception.
Is Etude cruelty free?
Etude House is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.
Why do Koreans have clear skin?
Since ancient times, Koreans have only used natural, harsh-free ingredients for their skincare routines: green tea, “snail slime”, bamboo extracts, propolis, and honey are just some examples of the elements they used and have passed through generations.
What makes Etude House’s Myeong-dong flagship store unique?
Unveiled in May 2017, the Myeong-dong flagship store, is presented as an interactive beauty destination, the “House of Color Play”, where customers can be creative with cosmetics. Bringing a sophisticated, confident attitude while staying true to the brand’s playful spirit, it expresses Etude House’s refreshed “Sweet Dream” philosophy.
How many Etude House stores are there?
Etude House ( Korean : 에뛰드하우스) is a South Korean cosmetics brand owned by Amore Pacific. The brand name ‘Étude’ means ‘study’ in French. As of 2018, there are 393 Etude House stores. In 2019, there are 285 Etude House stores.
When did Etude House open its first overseas store?
In 2009, Etude House launched stores in Taiwan, Singapore and the Philippines. It also launched stores in Brunei and Myanmar in 2010. It opened its 100th overseas branch in the same year.
What does Etude House mean?
From Wikipedia, the free encyclopedia Etude House (Korean : 에뛰드하우스) is a South Korean cosmetics brand owned by Amore Pacific. The brand name ‘Étude’ means ‘study’ in French. As of 2018, there are 393 Etude House stores.